

Discover more from The Mmm...Letter
Iâm trying something new! Every Monday youâll still get my column as scheduled. On Thursdays, youâll get *drumroll*⌠The Half-Pint! The Half-Pint is a quick scoop of marketing news with a dash of Stanleyâs patented sassy stardust sprinkles on top. Let me know what you think!
1. What Will Your Brand Feel Like in The Metaverse?
A prime example of marketers working hard to invent the worldâs dumbest questions. In the metaverse, your brand will feel like a party the police just broke up. Plot-twist: youâre the cops.
2. Peloton Claims Its Second On-Screen Victim
Peloton canât catch a break: their shares plummet 80%, they murder Mr. Big, they give this guy a heart attack, and marketing critic and two-time sexiest man of the year runner-up Stanley Bogode rips into them... twice.
3. Coca-Cola: âTurns Out, Customers Canât Readâ
Coca-Cola is rolling out redesigned cans in single and dual-tone colors to help represent their many bold flavors. Now aisle-skimming customers can snag their favorite coke without the burden of a rigorous 1st-grade education.
4. Annheuser-Busch Redesigns Logo; Customers Still Unaware That Annheuser-Busch Has Logo
Iâm a big fan of companies changing their logo during slow news months. You can tell the logos apart, but I had to Google the original because it turns out no one cares.
5. M&Ms Mascots Now Racially Inclusive, But Still Reinforce Unrealistic Body Types
Mars redesigned the mascots to be more inclusive, i.e. not white. I welcome the change, candies shouldnât have a race because they are talking chocolate-filled ovals and yet this is the conversation weâre having â welcome to 2022, please make it stop.
Thatâs the 2nd edition of The Half-Pint. Share it with someone who is the opposite of a stick in the mud.